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Size: 250 ml (8.45 fl.oz.)

MAXI Smoothing takes advantage of the latest in hair smoothing technology to create smoothing process that is ammonia-free, yet enriched with superior natural ingredients to produce naturally straight hair that is strong, protected, soft, and moisturized.

Product use:

  • Smoothing cream for hair that is resistant or has never been through any chemical processes.
  • Smoothing process: to reduce curls and frizz. Makes hair smoother and easier to manage.
  • Straightening process: use the cream with flat-iron to perfectly straighten hair.

How to use

Straightening With Flat Iron

Step 1. Preparation

  • Wash hair with shampoo, towel dry until damp.
  • Divide hair into 3 sections: ear to ear, then part the front following the parting line.

Step 2. MAXI Smoothing Cream application

  • Take a 1-cm-thick section of hair at the base of the neck, apply MAXI Smoothing Cream evenly starting from 1 cm away from scalp until hair tip, with wide-tooth comb then follow with smoothing those sections evenly between the middle and index fingers.
  • Repeat the step on each section of hair. Work quickly; finish doing all hair sections within 5-10 minutes.
  • Leave MAXI Smoothing Cream to be absorbed according to the processing time recommended.




Has never been permed, straightened, & colored.

Resistant hair: very tight, (frizzy) hair, ethnic hair


30 minutes (*)

Has been permed, straightened, colored

Chemically Treated

30 minutes (*)

Dry/damaged/sensitized/over processed hair


30 minutes (*)

(*) If the hair is resistant, a MAXI Smoothing hair cap is recommended to facilitate absorption. Make sure hair is straight before and after putting on cap.

Step 3. Rinsing and MAXI Smoothing Immediate Treatment application

  • Rinse thoroughly.
  • Towel dry.
  • Comb with a wide-tooth comb.
  • Take a 2-cm-thick section of hair at the base of the neck. Apply MAXI Smoothing Immediate Treatment on the entire hair length. Smooth. Repeat on each section of hair.
  • Continue drying with medium heat, blow dry using fingers, directing hair downwards.

Step 4. Flat Ironing

  • Divide hair into 3 sections: ear to ear, then part the front following hair parting line. Do not use pins or clips throughout this process.
  • Take 0.5 cm thick section of hair at the back of the neck. Flat-iron hair from mid-shaft to tip then to the base of the hair. Make sure hair has the correct moisture level when steam comes out and does not sizzle when ironed. Direct flat-iron according to the comb. Flat-iron each section 2-3 times. For more-resistant middle section, repeat flat-ironing several times.
  • Repeat the steps until all sections of hair are flat-ironed.

Step 5. MAXI Smoothing Neutralizer Application

  • Divide hair into two sections: upper and bottom
  • Starting on the base of the base of the neck, apply MAXI Smoothing Neutralizer 1 cm away from scalp until hair tip. Smooth between middle and index fingers.
  • Repeat this step on all hair sections.
  • Leave on for 15 minutes
  • Rinse thoroughly with water
  • Towel dry, comb with wide-tooth comb
  • Blow dry with fingers, directing hair downward to keep it straight


Remind client not to shampoo, pin, braid, or hair clip for at least 72 hours. Client needs to wait 14 days before applying temporary, semi-permanent, or permanent hair color.

Best combined with

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